When Developing the Sales Program for Her University, Yesenia Recognized

question 23

Multiple Choice

When developing the sales program for her university, Yesenia recognized in the short run, her program:

• A) Must fit within the organizational situation and limitations
• B) Should push the envelope of institutional selling
• C) Must include an analysis of long-term threats
• D) Should emphasize possibilities rather than current conditions
• E) Should maximize short run revenues

---

Definitions:

Reserves

Funds or assets that banks must hold either in their own vaults or on deposit with a central bank, to meet expected withdrawal demands or regulatory requirements.

Reserve Requirement

A regulation that sets the minimum fraction of customer deposits and notes that each bank must hold as reserves, rather than loaning out or investing.

Loans

Borrowed sums of money that must be repaid with interest over a predetermined period.

Reserve Ratio

The portion of depositors' balances that banks must have on hand as cash, set by central banking authorities to ensure liquidity and stability in the banking system.