When Public Relations Shifts from Producing Communications (Process)to Focusing on Results

question 4

Multiple Choice

When public relations shifts from producing communications (process) to focusing on results and consequences (impact) , which of the following is/are true?

• A)The focus is on "Management by Objectives."
• B)The function deals with "nonprogrammed" decision making.
• C)The staff is held accountable as part of the management team.
• D)The practitioners play a "strategic" role.
• E)All of the above.

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Definitions:

Depletion

The allocation of the cost of natural resources over their useful life, typically related to mining, quarrying, drilling, or timber operations.

Amortization

The gradual write-off of the cost of an intangible asset over its useful life, similar to depreciation for tangible assets.

Trademark

A name, term, or symbol used to identify a business and its products.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities with the aim of generating profits.