Besides Public Relations Roles, Which One of the Following Is

question 14

Multiple Choice

Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?

• A)Top management and public relations staff view the function as "management"
• B)Staff training, particularly holding graduate degrees
• C)Extent to which the function is tied to the marketing "bottom line"
• D)Overpromising-making commitments beyond what is reasonable
• E)Overselling management on capabilities and expertise

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Definitions:

Accounts Payable

A liability account tracking amounts owed by a company to suppliers or creditors for goods and services received.

Time Extension

The act of prolonging a period or deadline, allowing more time for completion of a task or obligation.

Notes Receivable

Written promises for amounts to be received by a company, usually including interest, classified as an asset on the balance sheet.

Accounts Receivable

Amounts owed to a company by customers for goods or services delivered or used but not yet paid for.