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Public relations textbooks written in the _________ era reflect the change from the "journalist-in-residence, telling-our-story" model of public relations to the "adjustment and adaptation" approach.
Partnership
A cooperative relationship between two or more parties, often businesses, where each party contributes to and benefits from joint activities.
Competitors
companies or entities that operate in the same industry and vie for the same customer base, offering similar products or services.
Adversarial
Pertains to actions or situations involving opposition or conflict, often used in contexts like legal disputes, competitions, or security scenarios.
Shadow IT
Information technology projects managed outside, and without the knowledge of, the IT department.
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