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Which practitioner is credited as being the first to realize the fallacy of publicity unsupported by good deeds, was among the first to use the "handout" (press release) on a large scale, and had great impact on the practice by issuing a "Declaration of Principles" in 1906?
Franchising
A method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and often a percentage of the gross sales or profits.
Demographic Profile
A statistical representation of the characteristics of a population, including age, gender, income, and education.
Target Customers
Target customers are specific groups of people or organizations a business aims to reach with its products or services, identified by certain demographics, interests, or needs.
Personality Variables
Characteristics or traits that vary among individuals, influencing behavior and outcomes.
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