Examlex
Edward L.Bernays for decades pointed to the absence of which one of the following as a major factor keeping public relations from being recognized as a profession?
Research Objectives
The specific goals or purposes that guide a research project, determining what is to be achieved through the study.
Qualitative Research
A research method focused on understanding people's beliefs, experiences, attitudes, or behaviors through methods like interviews or observations rather than through numerical data.
Quantitative Research
A research method focusing on obtaining data through formal and structured measurement tools, involving statistical, mathematical, or computational techniques.
Social Media Monitoring
The process of using tools and techniques to observe, analyze, and respond to mentions and trends on social media platforms.
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