You Are the Public Relations Practitioner Charged with Encouraging All

question 12

Multiple Choice

You are the public relations practitioner charged with encouraging all organizational employees to participate in the company's recycling program.To do this, you create a campaign slogan: "Recycle for us; recycle for Earth." This slogan is likely to resonate in what type of organizational culture?

• A)High Masculinity - Because men tend to recycle more than women
• B)Low Masculinity - Because this kind of culture rewards nurturing and cooperation
• C)High Individualism - Because you need specific individuals to engage in the desired behavior of recycling
• D)Low Individualism - Because the slogan is appealing to the collective "us" and "the Earth"
• E)Both B and D are organizational cultures in which this slogan would resonate

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Definitions:

Sunk Cost Effect

The decision-making bias where people continue an endeavor once an investment in money, effort, or time has been made, regardless of the current costs outweighing the benefits.

Availability Heuristic

A quick mental leap utilizing examples that spontaneously arise in an individual's thoughts during the evaluation of a specific subject, concept, technique, or decision-making process.

Confirmation Bias

The predisposition to explore, decode, favor, and reminisce facts in a fashion that corroborates one's preconceived notions or speculations.

Certain Outcome

An outcome that is guaranteed or known to happen without any doubt.