Two Factors Have Enhanced Management's Respect for Employee Communication in Public

question 6

Multiple Choice

Two factors have enhanced management's respect for employee communication in public relations: One is the value associated with building employee understanding, teamwork, and commitment in achieving bottom-line results.What is the other?

• A)Public relations' expanded role in directly achieving bottom-line results
• B)The need for a strong management communication network and to hold supervisors accountable for effective employee communication
• C)Advances in technology require greater skill to carry out the employee communication function
• D)Employee disloyalty costs American businesses $150 billion a year
• E)Public relations has the coordination and mediation necessary for dealing with employees

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Definitions:

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Legal rights that result from intellectual activity in the industrial, scientific, literary, and artistic fields.

Patents

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Trade Secrets

Confidential business information that provides a company with a competitive edge, such as formulas, practices, processes, designs, instruments, or patterns.

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