Which Two of the Following Are True with Regard to the Impact

question 6

Multiple Choice

Which two of the following are true with regard to the impact of new technology on public relations practice?

• A)Audiences are more fragmented, choosing niche media for their needs.
• B)Audiences are less fragmented, preferring homogenous mass media for their needs.
• C)Audiences are more active, choosing two-way media that permit interactivity.
• D)Audiences are more passive, simply receiving information sent to them.
• E)Audiences that report the news are clearly identified "journalists" with the appropriate educational background and training A and C

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Definitions:

Explicit Memory

A type of long-term memory that involves conscious recollection of previous experiences or information.

Cerebellum

A part of the brain at the back of the skull in vertebrates, which coordinates and regulates muscular activity.

Hippocampus

A structure within the brain critical for the formation of new memories and associated with learning and emotions.

Basal Ganglia

A group of nuclei in the brain involved in controlling movement and coordination, as well as playing a role in learning, emotional response, and habit formation.