Planning and Programming Constitute Which Step in the Public Relations

question 15

Multiple Choice

Planning and programming constitute which step in the public relations strategic-planning process?

• A)First step
• B)Second step
• C)Third step
• D)Fourth step
• E)Fifth step

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Definitions:

Prescription Drug

Medication that legally requires a medical doctor's prescription to be dispensed.

Personal Selling

refers to a direct form of marketing where sales representatives personally meet with potential customers to pitch a product or service.

Free Samples

A marketing strategy where small quantities of the product are given away for free to consumers to try and increase awareness or sales.

Pull Strategy

A marketing approach where businesses aim to create demand for a product or service directly from customers, leading them to pull the product through the distribution channel.