When Introducing Others in the Organization to the Public Relations

question 21

Multiple Choice

When introducing others in the organization to the public relations plan and selling it to gain their support, which one of the following points is generally made first?

• A)Say that management has already endorsed the plan.
• B)Specify harm that will occur if the problem is left unattended.
• C)Specify remedial steps to be taken immediately.
• D)Tell each individual his or her personal responsibilities in the plan.
• E)Explain the results of the pretests.

Explain the process of extinction and spontaneous recovery in the context of conditioned responses.

Understand the concept of higher-order conditioning and its implications.

Recognize the limits of conditioning, including stimuli that cannot be effectively associated and optimal intervals for CS-UCS pairing.

Describe the phenomena of conditioned taste aversion and its unique characteristics.

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Definitions:

Adducts

To adduct is to move a limb or other body part toward the central axis of the body.

Abducts

Refers to the movement of a limb or other part away from the midline of the body or from another part.

Posterior Group

Referring to muscles or structures located at the back part of the body or an organ.

Palmaris Longus

A superficial muscle in the forearm that is involved in flexing the wrist and can be absent in a minority of the population.