Hyman and Sheatsley Identified Several Factors That Contribute to Public

question 23

Multiple Choice

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.Which one of the following is NOT a reason why campaigns fail?

• A)Motivation is essential to learning and assimilating knowledge.
• B)Audiences often include hard-core, chronic "know-nothings."
• C)People seek information that is compatible with their own views.
• D)Selective perception and interpretation affect how people are affected.
• E)People are generally already interested in public issues.

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Definitions:

Method

A systematic way of doing something, especially in scientific research or problem-solving.

Concept

An abstract idea or a mental symbol.

Therapy

Treatment intended to relieve or heal a disorder, often involving psychological techniques or practices.

Treatments

Medical or psychological methods applied to manage or cure diseases, disorders, or injuries.