Increasingly, Practitioners Are Being Asked to Document Measurable Results

question 14

Multiple Choice

Increasingly, practitioners are being asked to document measurable results.What is the major motivation of this pressure to measure impact?

• A)Public relations results are typically intangible.
• B)Clients will not pay for programs for which results cannot be detected.
• C)Management wants to know how public relations contributes to achieving goals.
• D)Social media have replaced the need to gather data on program impact.
• E)All of the above.

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Definitions:

Rejection

The act of dismissing or refusing someone or something, often leading to psychological effects such as feelings of inadequacy or sadness.

Aggression

Aggression is behavior aimed at causing harm or pain to others, which can be physical or verbal, and motivated by various factors including anger, frustration, or social dominance.

Sociometric Techniques

Quantitative methods used to measure social relationships and structures, often by analyzing the choices or preferences within a group.

Social Status

An individual's position or rank within a society based on various factors such as wealth, occupation, education, or family lineage.