The Major Reasons for Increased Use of Evaluation Research Include

question 9

Multiple Choice

The major reasons for increased use of evaluation research include all EXCEPT which one of the following?

• A)A growing body of literature on evaluation research
• B)A results and "numbers" orientation by top management
• C)Lack of qualified outside vendors of research services
• D)Requirement that public relations students take a research class
• E)Management's insistence on accountability

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