What Is the Most Common Error in Attempts to Evaluate

question 12

Multiple Choice

What is the most common error in attempts to evaluate public relations programs?

• A)Substituting measures from one evaluation level for those needed at another
• B)Failing to include clippings as part of the evaluation
• C)Publishing the results for competing organizations to see
• D)Hiring research firms with little experience in public relations
• E)Using single measures of message readability

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Definitions:

Visual Aids

Tools and materials, such as slides, videos, and models, designed to enhance audience understanding of a presentation's key points.

Logical Information

Data or facts that are coherent and consistent, following a clear, reasoned pattern.

Two-Way Communication

A form of communication where information flows in both directions, allowing for feedback and interaction between parties.