Which One of the Following Should NOT Be Used in Evaluating

question 5

Multiple Choice

Which one of the following should NOT be used in evaluating publicity?

• A)Number of "gross impressions" within the target audience
• B)Mutually agreed-upon standards of performance by the client and agency
• C)Key message content to be delivered to the target audience
• D)Media placements' length, size, and media "environment"
• E)Cost of equivalent advertising space and time as the "return on investment"

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Definitions:

Transition

The initial movement of the head of the fetus into the birth canal.

Antibiotic Ointment

A topical medication used to prevent or treat skin infections by killing bacteria or inhibiting their growth.

Vitamin K

is a fat-soluble vitamin essential for blood clotting and bone metabolism.

Foot Printing

The practice of taking an inked impression of a newborn's foot, used for identification purposes and as a keepsake.