Increasingly, Practitioners Are Being Asked to Document Measurable Results

question 14

Multiple Choice

Increasingly, practitioners are being asked to document measurable results.What is the major motivation of this pressure to measure impact?

• A)Public relations results are typically intangible.
• B)Clients will not pay for programs for which results cannot be detected.
• C)Management wants to know how public relations contributes to achieving goals.
• D)Social media have replaced the need to gather data on program impact.
• E)All of the above.

Recognize the process and effects of escalation of commitment in decision-making.

Differentiate between informational influence and normative influence in group settings.

Understand the concept of conformity and the situations that increase or decrease it.

Learn strategies to avoid or minimize groupthink within teams.

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Definitions:

Automobile Mechanic

A professional who specializes in repairing, maintaining, and sometimes modifying vehicles.

Independent Dimensions

Attributes or factors that describe or assess an entity, such as an object or condition, that are not influenced or manipulated by each other.

Reliably Measured

Capable of being measured in a consistent, accurate, and dependable manner.

Sternberg

Refers to Robert Sternberg, a prominent psychologist known for his theory on love and intelligence, which includes components like the triangular theory of love and the triarchic theory of intelligence.