What Is the Most Common Error in Attempts to Evaluate

question 12

Multiple Choice

What is the most common error in attempts to evaluate public relations programs?

• A)Substituting measures from one evaluation level for those needed at another
• B)Failing to include clippings as part of the evaluation
• C)Publishing the results for competing organizations to see
• D)Hiring research firms with little experience in public relations
• E)Using single measures of message readability

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Definitions:

Warfarin

An anticoagulant medication used to prevent blood clots by inhibiting the clotting factors in the blood.

Public Health Focus

The concentration on promoting and protecting the health of populations through the prevention of diseases and injuries.

After-School Program

Structured programs provided for children outside of regular school hours, offering educational and recreational activities.

Influenza Vaccination

A vaccine that protects against the influenza virus, commonly called the flu shot.