A Video Store Believes There Are Two Equally Sized Consumer

question 47

Multiple Choice

A video store believes there are two equally sized consumer groups with different values for two DVDs as follows:
segment 1 values DVD A at $10 and DVD B at $8
Segment 2 values DVD A at $4 and DVD B at $12.
There are estimated to be 50 consumers in each group.The store currently has 100 of each DVD on hand.It paid $10 for each DVD.If it is unable to sell them all it can return them to the distributor for $4 each.To maximize profit contribution from the sale (or return) of these DVDs the store should:

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Definitions:

Social Media Sites

Online platforms that facilitate social networking and content sharing among users.

Podcasts

Digital audio or video files available for streaming or download, typically part of a series, featuring content on various topics.

Indirect Strategy

A communication approach where the main point or bad news is presented after providing background information and rationale.

Skilled Persuasion Techniques

Methods and strategies used to influence others' attitudes or behaviors through logical argumentation, emotional appeal, or credibility.