Many People Hang Up on Telemarketers, but Others Will Listen

question 244

Multiple Choice

Many people hang up on telemarketers, but others will listen politely to their pitches even if they are not interested in the product. Telemarketers know that anyone who agrees to listen to a pitch is more likely to buy the product, thanks to the __________ phenomenon.

• A) risky shift
• B) polarization
• C) foot-in-the-door
• D) door-in-the-face

---

Definitions:

High-margin Items

Products or services that generate a significantly higher percentage of profit relative to their sales price.

Incremental Analysis

An analytical approach that focuses only on those costs and revenues that change as a result of a decision.

Break-even Point

The point at which total revenues equal total costs, resulting in no net loss or gain for the business.

Fixed Costs

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance, providing stability to a company's expense structure.