The Advice to "Keep It Simple, Stupid" Suggests That Political

question 131

Multiple Choice

The advice to "keep it simple, stupid" suggests that political and other messages should be simple so that the audience will understand the content without distractions. This is an example of which type of processing suggested by the elaboration likelihood model?

• A) under-route processing
• B) peripheral-route processing
• C) central-route processing
• D) classic-route processing

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Definitions:

Return on Assets

is a financial ratio that measures how profitably a company can utilize its assets to generate earnings.

EBIT

Earnings Before Interest and Taxes; a measure of a firm's profitability that excludes interest and income tax expenses.

Net Income

The total earnings of a company after deducting all expenses from its total revenue, often referred to as the bottom line.

Earnings Per Share

Earnings Per Share (EPS) is a financial ratio that indicates the portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of the company's profitability.