A Company Puts Together a Team to Solve the Problem

question 98

Multiple Choice

A company puts together a team to solve the problem of a product's declining sales. One member of the group suggests that the team members generate as many ideas as they can in a short period of time without being critical of any particular idea. This technique of stimulating divergent thinking is called ________.

• A) brainstorming
• B) keeping a journal
• C) free writing
• D) mind or subject mapping

---

Definitions:

John B. Watson

An American psychologist who established the psychological school of behaviorism, asserting that behavior can be studied as a simple stimulus and response.

Salivary Conditioning

A form of classical conditioning in which the presence of a specific stimulus triggers the reflexive production of saliva.

Pavlov

A Russian physiologist best known for discovering the principle of classical conditioning through experiments with dogs and bells.

Conditioned Response

A learned reaction or response to a previously neutral stimulus that has become conditioned through association with a stimulus that elicits an automatic response.