What Is a "Twin Study

question 107

Essay

What is a "twin study"?

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Definitions:

Compensatory Decision Rule

At work when the consumer is evaluating alternatives and trades off one characteristic against another, such that good characteristics compensate for bad ones.

Determinant Attributes

Specific characteristics or features of a product or service that influence the consumer's purchasing decision.

Evaluative Criteria

Consist of a set of salient, or important, attributes about a particular product.

Evoked Sets

Refer to a group of brands or products a consumer considers during the decision-making process before making a purchase.