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An Illusion __________

question 11

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An illusion __________


Definitions:

Brand Personality

Brand personality refers to the set of human characteristics associated with a brand, influencing consumer perceptions and emotional connections with the brand, such as sincerity, excitement, competence, sophistication, and ruggedness.

Premium Strategy

A business approach that involves offering products or services of higher quality or uniqueness at a higher price to target upscale market segments.

Brand Image

The perceived value and characteristics of a brand in the minds of consumers, influenced by branding efforts and consumer experiences.

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