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An illusion __________
Brand Personality
Brand personality refers to the set of human characteristics associated with a brand, influencing consumer perceptions and emotional connections with the brand, such as sincerity, excitement, competence, sophistication, and ruggedness.
Premium Strategy
A business approach that involves offering products or services of higher quality or uniqueness at a higher price to target upscale market segments.
Brand Image
The perceived value and characteristics of a brand in the minds of consumers, influenced by branding efforts and consumer experiences.
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