Which of the Following Is the Most Accurate Statement Regarding

question 67

Multiple Choice

Which of the following is the most accurate statement regarding the use of subliminal perception in advertising?

• A) Many different forms of advertising, including television, print ads, and movies, successfully use subliminal messages to influence consumers.
• B) While subliminal perception is effective in moving stimuli (television, movies) it cannot be used in still stimuli (print ads)
• C) While subliminal perception is effective in still stimuli (print ads) it cannot be used in moving stimuli (television, movies)
• D) Researchers have gathered scientific evidence that subliminal perception does not work in advertising.

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Definitions:

Behavioural Theories

Psychological theories that explain human behaviors by examining the conditioning processes through which behaviors are learned and maintained.

Classical Conditioning

A method of teaching through which a response, first triggered by the second of two repeatedly paired stimuli, is ultimately triggered by the first stimulus alone.

Operant Conditioning

An educational method in which a behavior's potency is changed through either incentives or disciplinary actions.

Social Learning Theory

A theory that posits that people learn from one another, via observation, imitation, and modeling.