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Professor McSpell designed an experiment to test her hypothesis that exercise will increase spelling ability. She divided children into three groups and had one group do 10 minutes of exercises, one group do 30 minutes of exercises, and the third group do no exercise. She then tested all three groups of children to see how many words they could spell correctly on a spelling test. In this experiment, the scores on the spelling test serve as the
Evoked Set
The group of brands or products an individual considers as options in a purchase decision.
Inept Set
A group of products or brands a consumer is aware of but deliberately chooses to avoid.
Heuristic
A problem-solving strategy that employs a practical approach or shortcut, which is not guaranteed to be perfect, but sufficient for reaching an immediate goal.
Search Activity
The process of looking for or exploring information, products, or services, motivated by various needs or goals.
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