Yahoo's Shopping Portal Recently Began to Offer People Who Visited

question 50

Multiple Choice

Yahoo's shopping portal recently began to offer people who visited the site the ability to buy songs from Imix's collection of more than 200,000 tracks from record labels that include BMG and Sony Music Group. Customers can choose up to 70 minutes of music for around $1 per song. Then they can choose an art design and a title for each CD and have a disc shipped for $2.50. This is an example of:

• A)mass customization.
• B)market melding.
• C)how the 80/20 rule is implemented.
• D)market augmentation.

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Definitions:

Personality Inventories

Questionnaires designed to reveal aspects of an individual's character or psychological makeup.

Objectivity

The practice of maintaining impartiality and neutrality, avoiding personal biases or emotions in assessment or decision-making.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.

MMPI

A psychological assessment tool designed to assist in the diagnosis of mental disorders and the assessment of personality structure.