Mars Candies Decides to Extend the Level of Customization of Their

question 124

Multiple Choice

Mars Candies decides to extend the level of customization of their M&Ms. When you send in a salvia swab, the company will custom tailor the balance of salty/sweet/savory of the M&M to best appeal to your taste buds and ship you a package. This strategy is known as:

• A)ultra-personalization
• B)ultra-customization
• C)mass customization
• D)deliciousness

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Definitions:

Heinz Dilemma

A moral dilemma used in psychological studies to explore moral reasoning, where a person must decide whether to steal a drug to save a spouse's life.

Moral Development

The process of acquiring and understanding the difference between right and wrong, and applying this understanding in one's behavior.

Society's Rules

A set of guidelines, norms, and standards established by a community or society to regulate behavior and maintain order.

Reinforcement

A process in behavioral psychology that involves increasing the probability of a behavior by following it with a positive or negative stimulus.