Ford Motor Company Uses the Slogan "No Boundaries" for Its

question 99

Multiple Choice

Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children, it would be using________ segmentation, but because the campaign is trying to appeal to people who do not like the restrictions of a sedan, who want to be able to pack up and leave at a moment's notice, and who enjoy freedom and independence, it is relying on
________ segmentation.

• A)demographic; psychographic
• B)demographic; usage rate
• C)socioeconomic; demographic
• D)psychographic; lifestyle

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Definitions:

Specific Action

A particular or distinct deed taken to achieve a goal or address a situation.

Prospecting

The process of searching for potential customers, clients, or buyers in order to develop new business.

Building Interest

The process of engaging an audience's attention and curiosity about a subject or activity.

Screening

The process of evaluating or testing something or someone to determine suitability for a specific purpose or condition.