At a Hallmark Store You Can Find Several Different Product

question 199

Multiple Choice

At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all made by Hallmark for sale in its stores and intended to appeal to Different target markets. The Mahogany line is designed to appeal to African-Americans. This is an example of ________segmentation.

• A)geographic
• B)lifestyle
• C)demographi c
• D)regional

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Definitions:

Global Workspace Model

A theory in cognitive science and neuroscience that describes how different parts of the brain communicate and integrate information, creating a conscious experience.

Parietal Lobe

A region of the cerebrum involved in processing sensory information regarding the location of parts of the body as well as interpreting visual information and processing language and mathematics.

Temporal Lobe

A region of the cerebral cortex responsible for processing sensory input into derived meanings for the appropriate retention of visual memory, language comprehension, and emotion association.

Subjective Experiences

Personal, individual perceptions or feelings that are not necessarily observable by others.