Nike Recently Debuted King James XVII Shoes (Lebron James)with a Price

question 185

Multiple Choice

Nike recently debuted King James XVII shoes (Lebron James) with a price tag of $200. The shoes arrived at shoe stores in a metallic silver briefcase instead of a shoebox. Nike is targeting a market it identifies as "keepers," people who buy the Shoes, keep them under their bed, and when friends come over, show them the shoes. Selling to the market segment called "keepers" probably means that Nike is using which of the following types of buying situation variables to segment this market?

• A)demographics
• B)awareness and intentions
• C)psychographics
• D)behavioural

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Definitions:

Primary Panel Data

Data collected directly from a group of individuals or entities over time, providing insights into changes and trends.

Secondary Panel Data

Information collected previously for another purpose but used by researchers for a different study, often involving data from panels or repeated surveys.

Voting Public

The demographic of citizens who are eligible and likely to participate in an election to vote.

Political Consultants

Experts hired by political campaigns, parties, or candidates to provide strategies, manage communications, and influence public opinion and outcomes.