Evergreen Air Center in Marana, Arizona, Is the World's Biggest

question 82

Multiple Choice

Evergreen Air Center in Marana, Arizona, is the world's biggest parking lot for unwanted commercial aircraft. Airlines pay from $750 to $5,000 a month for its storage service. The warm, dry air where the operation is located serves as a cheap and effective airplane preservative. Which organizational segmentation variables might
Evergreen use to segment its market?

• A)NAICS sectors and number of locations
• B)NAICS codes and benefits sought
• C)number of locations and benefits sought
• D)location and demographics

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Definitions:

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Promotional Mix

The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.

Strengths/Advantages

Positive attributes or aspects of something that give it a competitive edge or make it superior in some respects.

Weaknesses/Disadvantages

The aspects of a situation or organization that are detrimental to achieving success or objectives.