In Developing a Marketing Strategy for a Fast Food Restaurant

question 34

Multiple Choice

In developing a marketing strategy for a fast food restaurant you decide that what it was really selling was full hot meals, small snacks, desserts, and salads. This is an example of:

• A)taking marketing actions to reach target markets.
• B)target market selection.
• C)product grouping.
• D)market-product grid development.

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Definitions:

Legal Accountability

The responsibility to act within the confines of the law and be answerable for legal obligations and duties.

42 CFR

A part of the Code of Federal Regulations that deals with confidentiality of substance use disorder patient records.

Competency

The ability of an individual to do a job properly, including the necessary skills, knowledge, and behavior.

Perceptions

The process by which individuals interpret and make sense of sensory information, influencing how they understand and interact with the world.