Five General Criteria Are Often Used to Pick Target Segments

question 188

Multiple Choice

Five general criteria are often used to pick target segments. They include the size of the market, expected growth of the market, competitive position of the firm with respect to the market, and compatibility with the organization's objectives and resources. What is the fifth criterion?

• A)need to conform to government regulations
• B)time required to create awareness
• C)cost of reaching the segment
• D)how long target market members have been customers