One Bank Determined Through Detailed Segmentation Analysis That Certain Customers

question 80

Multiple Choice

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable, or even unprofitable, to serve compared with others. They started to charge a fee to those high-cost, low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance. Many of these
Customers, upon finding charges of $2 per contact, decided to leave the bank, which is exactly what the bank intended. It could be said that the bank used ________ Customers.

• A)de-servicing of
• B)de-segmentation of
• C)de-selection of
• D)segmentation of

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Definitions:

Gender-Egalitarianism

Gender-egalitarianism is a belief in the equal rights, responsibilities, and opportunities of all genders, advocating for social, legal, and economic equality.

Scandinavian Countries

Nations in Northern Europe, typically including Denmark, Norway, Sweden, Finland, and Iceland, known for their comprehensive welfare states and high standard of living.

Second Wave

Refers to the second wave of feminism that emerged in the 1960s, focusing on issues of equality, workplace rights, and reproductive rights.

Sexual Violence

Any sexual act, attempt to obtain a sexual act, unwanted sexual comments or advances, or acts to traffic someone’s sexuality, using coercion.