Marketers Use Perceptual Maps as a Means to Display or Graph

question 95

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:

• A)with respect to the geographic areas in which they are manufactured.
• B)in the minds of consumers.
• C)as they are clustered by type of outlet, normally in major metropolitan areas.
• D)within selected retail outlets, indicating accessibility by consumers.

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Definitions:

Scarcity

The state of being in short supply; a situation where resources are insufficient to satisfy the needs or wants of individuals or societies.

Reactance

A psychological response that occurs when people feel their freedom to choose is being limited, prompting a motivation to regain that freedom.

Restricted Choices

A situation characterized by limited options or alternatives available for selection.

Ethical Resistance

The act of opposing actions or decisions that violate moral principles or codes of conduct.