When Apple Initially Launched the IPhone, Their Major Focus Was

question 130

Multiple Choice

When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer Phone, and therefore, do not issue it to their employees. Apple is working hard at ________ the iPhone.

• A)product differentiation
• B)repositioning
• C)perceptual mapping
• D)product positioning

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Definitions:

Financial Records

Documents that detail the income, expenses, assets, liabilities, and other financial activities of an individual or organization.

Corporate Duties

Responsibilities and obligations that members of a corporation, typically directors and officers, are required to follow in the interest of the corporation.

Business Judgment Rule

A legal principle that protects the decisions of corporate officers and directors when they act in good faith and with a reasonable basis in belief of acting in the best interest of the corporation.

Liability

A legal responsibility or obligation, typically involving financial compensation for loss or damage caused to another party.