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What Are the Criteria to Be Used in Selecting Target

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What are the criteria to be used in selecting target segments?


Definitions:

Individuality

The quality or character of being an individual; possessing distinctive or unique characteristics, separate from others.

Groupthink

A phenomenon where the desire for harmony or conformity in a group leads to an irrational or dysfunctional decision-making outcome.

Devil's Advocate

A role adopted in discussions where an individual presents a contrary opinion or perspective for the sake of argument.

Social Loafing

The tendency for individuals to decrease their effort in pursuing a goal when working in a collaborative environment versus working on their own.

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