Whirlpool Aggregates Prospective Customers Who Are All Interested in a Low-Cost

question 150

Multiple Choice

Whirlpool aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marketing material. This process is referred to as:

• A)Diversification
• B)Market segmentation
• C)Divestment
• D)Market augmentation

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Definitions:

Keynes

John Maynard Keynes was a British economist whose theories revolutionized macroeconomic practices and governmental economic policies.

Government Spending

Expenditures made by the government for the purpose of economic activity, including salaries of public servants, public projects, and social services.

Recession

A marked reduction in economic performance widespread throughout the economy, persisting for more than a few months, often seen in real GDP, real income, employment, industrial production, and wholesale-retail sales.

Expected Profit Rate

The forecasted return or profit expressed as a percentage that a business or investment is projected to earn over a specific period.