When Procter & Gamble Introduced Crest Toothpaste, the First Fluoride

question 59

Multiple Choice

When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubble gum flavour. Sometime later, the same basic formula was given a fresh, minty flavour to appeal to adults. What is this marketing strategy called?

• A)product extrapolation
• B)product sampling
• C)product differentiation
• D)usage segmentation

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Definitions:

Merger Premium

The additional amount that a company pays over the current market value of a target company during an acquisition, reflecting the anticipated synergy value.

Incremental Value

The additional value created by a new investment or project, compared to the scenario without it.

Equity-Financed

A method of raising capital whereby a company issues new shares of stock and receives fresh capital in return but does not incur debt.

Value Per Share

The amount of money that would be received for each share of stock if all of a company’s assets were sold at their exact book value.