When Compared to a Multiple-Products-Multiple-Market Segments Strategy, a One-Product-And-Multiple-Market-Segment Strategy

question 135

Multiple Choice

When compared to a multiple-products-multiple-market segments strategy, a one-product-and-multiple-market-segment strategy:

• A)is much more profitable.
• B)is a much more effective means of meeting consumers' individual needs.
• C)creates greater economies of scale (cost savings)in manufacturing costs.
• D)is a more effective way of meeting organizational objectives.

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Definitions:

Nest

A structure built by birds, certain insects, and other animals to hold their eggs and/or provide a space to rear their young.

Born

The process of coming into life or beginning existence.

Mate Assistance Hypothesis

A theory proposing that monogamy can evolve when males gain more reproductive success by providing care and protection to their mate and offspring than by seeking additional mates.

Mate Limitation Hypothesis

A theory suggesting that the availability of potential reproductive partners limits the reproductive success of individuals, particularly in populations with skewed sex ratios.