Nexus 6P, a Smartphone Offered by Google and Motorola Allows

question 153

Multiple Choice

Nexus 6P, a smartphone offered by Google and Motorola allows customers to visit its website and design the colour scheme, case, and engravings according to their personal desires. This website would particularly appeal to people who want a unique product that separates them from their peers and makes them stand out in the crowd. This would be descriptive of which type of market segmentation variable?

• A)socioeconomic
• B)demographic
• C)psychographic
• D)usage

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Definitions:

Back-end Load

A fee paid by investors when they sell shares of a mutual fund, often decreasing over time the longer shares are held.

Annual Fees

Charges that must be paid yearly for membership or participation, often associated with credit cards, investment funds, and various types of subscriptions.

Futures

Financial contracts obligating the buyer to purchase an asset, or the seller to sell an asset, at a predetermined future date and price.

Options

Financial derivatives that provide the holder the right, but not the obligation, to buy or sell an asset at a predetermined price on or before a specific date.