Universal Concerts Is Planning on Bringing a Series of Concerts

question 218

Multiple Choice

Universal Concerts is planning on bringing a series of concerts to Canada next year. In order for its concerts to be a success, it needs to know that Western Canadians like country music and that a country music event in Eastern Canada is much more likely to have empty seats. This consumer behaviour requires Universal Concerts to segment its Canadian market according to:

• A)geographic and psychographic characteristics.
• B)lifestyle and demographic characteristics.
• C)usage rate and demographic characteristics.
• D)demographic characteristics.

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Definitions:

Mechanical Methods

Pertains to procedures and techniques involving machinery or tools in processes such as manufacturing or data processing.

External Secondary Data

Information collected from outside sources that has already been gathered for some purpose other than the current research need.

U.S. Census Bureau

A principal agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy.

Secondary Data

Information that was collected previously for another purpose but can be used for a new research question or issue.