Ford Motor Company Uses the Slogan "No Boundaries" for Its

question 99

Multiple Choice

Ford Motor Company uses the slogan "No Boundaries" for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities "to be outfitted with the most far-reaching sports utility vehicle on earth." If the SUV campaign were simply geared to families with young children, it would be using________ segmentation, but because the campaign is trying to appeal to people who do not like the restrictions of a sedan, who want to be able to pack up and leave at a moment's notice, and who enjoy freedom and independence, it is relying on
________ segmentation.

• A)demographic; psychographic
• B)demographic; usage rate
• C)socioeconomic; demographic
• D)psychographic; lifestyle

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Definitions:

Wilcoxon Rank

A nonparametric test that compares two paired groups to determine if their population mean ranks differ significantly.

Alternative Hypothesis

The hypothesis that proposes there is a statistically significant difference between two data sets or a deviation from the null hypothesis.

Spearman Rank

A method that non-parametrically quantifies the rank correlation to determine how well a monotonic function can depict the relationship between two variables.

Precipitation

Any form of water - liquid or solid - falling from the atmosphere to the Earth's surface, including rain, snow, sleet, and hail.