Marketers Use Perceptual Maps as a Means to Display or Graph

question 95

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:

• A)with respect to the geographic areas in which they are manufactured.
• B)in the minds of consumers.
• C)as they are clustered by type of outlet, normally in major metropolitan areas.
• D)within selected retail outlets, indicating accessibility by consumers.

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Definitions:

Organizational Marketing

It refers to the marketing strategies and efforts aimed at promoting and selling products or services to other organizations, businesses, or institutions rather than individual consumers.

Goods And Services

Products and activities provided by businesses to satisfy the needs and wants of consumers.

Buying Process

The sequence of stages consumers go through, from recognizing a need or desire, through information search and evaluation of alternatives, to the purchase decision and post-purchase behavior.

Internal Stimulus

Psychological or emotional factors within an individual that trigger a desire or need, prompting them to make a purchase or decision.