Neuromarketing Measures Brain Activity Using Either Probes Connected to the Brain

question 45

Multiple Choice

Neuromarketing measures brain activity using either probes connected to the brain or an MRI. One of the main reasons for using neuromarketing research is to:

• A)eliminate interviewer bias
• B)correct respondent bias
• C)increase interviewer bias
• D)reduce interviewer bias

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Definitions:

Equilibrate

The process of achieving balance or stability within a system, particularly in the context of cognitive development as described by Jean Piaget.

Piaget

A psychologist known for his theory of cognitive development that describes how children's intellect grows through stages.

Logically

In a manner that is based on clear, sound reasoning or the formal principles of reasoning.

Egocentrically

Thinking primarily about oneself without regard for the feelings or views of others; seeing things from one's own perspective only.