When the Dairy Farmers of Canada Conducted Initial Research on Milk

question 47

Multiple Choice

When the Dairy Farmers of Canada conducted initial research on milk consumers, it discovered that many believed milk was too fattening and too high in cholesterol. The association felt that these beliefs might be related to the overall decline in milk consumption in Canada. To test this assumption, the association ran a television Advertising campaign to demonstrate that milk was a healthful product and essential to a person's diet. In its tracking studies, it found that the ad campaign did change Consumer attitudes toward milk, which, in turn, was related to a subsequent increase in milk consumption. This is an example of research, followed up by
________ research.

• A)descriptive; causal
• B)causal; descriptive
• C)primary; secondary
• D)exploratory; causal

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Definitions:

Material Price Variances

The difference between the actual cost of materials and the standard or expected cost, multiplied by the quantity purchased.

Time Materials

A pricing model where a customer pays based on the actual time spent on a project and the cost of materials used.

Recognition Of Variances

The process of identifying and documenting the differences between actual and budgeted costs.

Flexible Budgets

Budgets that adjust or flex with variations in activity levels or other relevant factors, allowing more accurate comparisons to actual results.