Shelly, the Manager of a Large Grocery Store, Was Concerned

question 103

Multiple Choice

Shelly, the manager of a large grocery store, was concerned. She had received complaints from several customers who said they had been treated rudely by clerks at the store. In order to determine whether or not her clerks were indeed rude, Shelly hired a team of marketing researchers. The researchers posed as customers shopping in the store, but were actually taking notes and recording the actions of the store clerks.
Later, Shelly reviewed those notes. The research notes Shelly reviewed were a form of ________ data.

• A)secondary
• B)primary
• C)developmental
• D)national

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Definitions:

Foreign Exchange Currency Risk

The potential for financial losses due to changes in the exchange rate between currencies.

Canadian Dollar

The official currency of Canada, represented by the symbol CAD or C$.

Political Risk Factors

The risk of loss resulting from political instability or changes in government policies affecting an investment.

Cash Flows

The total amount of money being transferred into and out of a business, especially affecting liquidity. It's a key indicator of financial health for any business.