Neuromarketing Is a New Technique to Measure Consumer's Response to Marketing

question 87

Multiple Choice

Neuromarketing is a new technique to measure consumer's response to marketing stimuli. Neuromarketing measures brain activity using an electroencephalography (EEG) technique or magnetic resonance imaging (MRI) . Those results are then compared to the results from verbal survey-based techniques. All of the following CANNOT be measured except:

• A)persuasiveness
• B)attitudes
• C)emotion
• D)purchase intent

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Definitions:

Circulatory System

The body's mechanism for transporting blood, nutrients, gases, and wastes between various tissues and organs.

Drug Administration

The method by which a drug is taken into the body, such as orally, intravenously, or topically.

Catabolizing Drugs

The metabolic process of breaking down drugs in the body, often leading to their activation or deactivation.

Liver

A vital organ in the body responsible for detoxification, protein synthesis, and production of biochemicals necessary for digestion.