The Process of Defining a Marketing Problem and Opportunity, Systematically

question 55

Multiple Choice

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities is called:

• A)statistical analysis.
• B)marketing research.
• C)market decision analysis.
• D)SWOT analysis.

---

Definitions:

Goods

Items or merchandise that are manufactured or produced for sale.

Chattel Mortgage

A loan agreement where personal movable property is used as collateral for the loan, and the borrower retains possession of the property while repaying the loan.

Pledge

A commitment or security interest, especially in the context of a pledge of assets as collateral for a loan.

Deed of Trust

A legal document used in some states that involves a trustor, a trustee, and a lender (beneficiary), outlining the terms of a real estate transaction and placing the property as security for a loan.